Mortgage Banker Brad Roche Delivered Keynote Speech at Real Estate and Mortgage Mastermind 2016

Published on June 20, 2016

Brad Roche delivered a keynote speech about the keys to becoming a top producing mortgage originator at Mastermind 2016 in Las Vegas.

Brad Roche, Mortgage Banker with Element Funding, was a Keynote Speaker at the Real Estate and Mortgage Mastermind 2016 on June 8. The event was held at the Palms Resort in Las Vegas from June 6-9, 2016 and brought together real estate agents, mortgage originators and industry managers and executives to learn from the top real estate and mortgage producers and coaches in North America.

In his address Roche outlined the systems he developed and used to close over 170 loans within the first year of relocating to a new market. At the heart of his systems are strategies that provide outstanding service to clients that differentiate from the typical lenders that are focused on just getting the deal closed. His systems leverage client satisfaction with a proven process to grow the business rapidly through referrals.

Other Mastermind 2016 keynote speakers included Tony Robbins, Barry Habib, Mike Ferry, Dave Savage, Tim Braheem and over 30 Top-Producing real estate agents and elite loan originators.

Roche said, “Loan Originators that are interested in increasing their production need to have good systems in place to help create the best opportunities, convert those opportunities into clients and be able to effectively provide great service.” He continued, “Systems that give clients a happy and memorable experience differentiate us from other lenders and lead to a much higher referral level, even before the loan is closed.”

Dave Savage, Founder of Mortgage Coach, based in Irvine, California, echoed Roche’s statement about the importance of providing a great customer experience, “In today’s digital world, families expect transparency and an educational experience in their mortgage transactions. Loan officers need to have appropriate tools, hopefully on a mobile platform, so they can demonstrate commitment to their customers and the value of their role in the process.”

In his address at Mastermind 2016, Roche covered highlights of his mortgage origination success formula and systems that have recently been packaged and made available to loan originators that want to grow their business, whether they are just starting out, or are experienced loan officers. The complete system is called, “Before, During and After,” which refers to the business success growth strategies that are applied at each stage of mortgage client engagement. A set of tools, systems and strategies are provided for each stage that create and automatically connect with referral partners and guarantee client satisfaction beyond the norms of the mortgage industry.

Brad Roche is a mortgage banker and loan originator for Element Funding in Charlotte, NC. He has been a loan officer for twenty-one years and has been ranked as one of the top 1% of all mortgage originators in the United States by Mortgage Executive Magazine from 2012 through 2015. He also was named among National Mortgage Professional Magazine’s 40 Most Influential Mortgage Professionals Under 40 for 2015. Roche is a bestselling author and has a weekly radio show that is broadcast in North and South Carolina by four stations including affiliates of CBS, Fox and ESPN. Roche is the Area Manager of the Carolinas for Element Funding, which currently has four area offices. He is widely known as “The Mortgage Planner” and is also coaching Mortgage Planning Systems to a select group of Loan Originators nationwide.

For more information about Brad Roche or the “Before, During and After” system, visit

Company Name: Nations Media Group
Contact Person: Bill Kopatich
Phone: 704-625-0097
Country: United States