FOR IMMEDIATE RELEASE:
Shelby Township, MI – June 20, 2016: Ridgecon Construction, Inc.
Ridgecon Construction, Inc. of Shelby Township, Michigan, has received the most prestigious contractor award GAF has to offer: The GAF President’s Club Award. This highly coveted award recognizes Ridgecon Construction as one of the “elite of the elite” residential roofing contractors in the United States.
GAF is North America’s largest roofing manufacturer, and only GAF Master Elite(R) Contractors can compete for its residential President’s Club Award. To qualify for this award, a residential roofing contractor must demonstrate an exceptional level of excellence in their business, especially in the areas of Installation Excellence, Consumer Protection, and Installer Training.
Ridgecon Construction has been a GAF Master Elite(R) Contractor since 2008. To become a Master Elite(R) Contractor–a status that less than 2% of roofing contractors nationwide have achieved–a candidate must demonstrate proper licensing and adequate insurance, have a proven reputation and show commitment to ongoing professional training.
When Ridgecon Construction is on the job, no roof gets left behind. The company participates in the No Roof Left Behind program, in which members of the public nominate deserving people who are experiencing hardship and are in need of a new roof. “This is something that a lot of people don’t know about us, and it’s really the highlight of our year,” says Dena Elie, director of marketing communications. “We’ve installed a number of roofs under this program.”
Ridgecon has been a staple of the local community for a long time. “We’ve been in this industry for 22 years,” explains Elie. “It’s pretty typical in roofing for a company to start as a family business, but we’ve continued to grow as a family-owned-and-operated business. There’s nobody you can trust like your own family, and that level of care carries over to the business. It’s not uncommon for roofing businesses to start and then be gone within five years. When you demonstrate the level of trust and care that we do, the customers trust you, too. That’s where our longevity comes from.”
That sense of community translates into business success for Ridgecon. “Ours is a referral-driven business, focused solely on residential roofing,” continues Elie, “so we have to do a good job, or else we won’t get those calls. We don’t run print or television advertisements. The trust we’ve established in the community shows when customers are able to confidently refer us to new customers. When you do a really fantastic job for someone, they will always refer you.”
A qualified team also propels the business. “We have tremendous experience,” adds Elie. “The level of training that our installers have is above and beyond what’s typical in the industry. They’re factory-trained and GAF-certified. That allows us to offer the best installation and best warranties, and we receive way fewer callbacks than is the industry norm.”
In 2015, Ridgecon worked to expand its team of professionals to meet customer demand. “We get new team members up to speed on how we operate,” says Elie. “Our folks have to be all-in. Everybody needs to have the knowledge of how to treat our clients well and stick with them. We want to be their roofer, the neighborhood roofer, the household name in this area. And we’ll continue to learn about new systems and technologies for residential clients so we can offer them the very best.”
“We’re never afraid to put up a yard sign, because we’re proud of the work being done,” concludes Elie. “We live here, we work here, and our name is on the line. We take care of our homeowners, and we’re not going anywhere!”
About Ridgecon Construction
Ridgecon is a local, family-owned company that treats roofing a customer’s home as personal. Serving area residents for more than 20 years, the company is owned and operated by a team of licensed builders and focuses on residential roofing. With credentials recommending the company as the best in the business, Ridgecon gets nearly 90% of its business from referrals.
Ridgecon Construction, Inc.
Shelby Township, MI 48315
Toll-free (888) 613-7663
YouTube channel: https://www.youtube.com/channel/UC-UP-CiovuL1ssNDvADhy7g
Founded in 1886, GAF is the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple. GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles, which then evolved with the introduction of the GAF Lifetime Roofing System by extending the Lifetime coverage beyond just the roofing shingles. For more about GAF, visit http://www.gaf.com