Ron Greenwald and Patti Gerke Reach Amazon’s Best Seller List with New Book

New book, “The Essential Guide to San Diego Real Estate,” reached the Amazon Best Seller List soon after publication. Ron Greenwald and Patti Gerke are two of the ten authors that contributed to the book.

Ron Greenwald and Patti Gerke became Amazon Best Selling Authors with their contribution to the new book, The Essential Guide to San Diego Real Estate: Insights from San Diego County’s Top Agents. Amazon listed the book at Number 1 among all books in the “Real Estate Sales” and “Real Estate Sales and Selling” categories. Amazon also listed the book as the Number 1 Hot New Release in multiple categories.

Greenwald and Gerke along with eight other real estate agents in San Diego County, California contributed chapters to the book. The book provides insights to consumers that are interested in buying or selling a residence in the San Diego area. Sellers will learn the most important factors for selling their home at the highest price in the shortest time. Topics covered include preparation for sale, determining market value, making minor changes that return multiples of the investment, exposing and marketing the home to the most potential buyers, optimal timing, and negotiations. Buyers will learn how to get prepared for a home purchase, find the ideal home, determine a fair price, negotiate the best deal, and making sure they understand what they are buying in the due diligence period. Buyers and sellers will also learn how to select the best real estate professional to help all through the purchase or sale process.

In their chapter, Greenwald and Gerke reveal the most important considerations relating to real estate transactions for seniors, their families, and successors. They discuss the need to determine lifestyle goals when considering a move and why the process for selling a senior’s home can take longer than for other transactions. They also stress the importance of a team approach when it comes to real estate transactions for seniors, getting family and professional advisors involved in the decision-making process.

The Essential Guide to San Diego Real Estate: Insights from San Diego County’s Top Agents is currently available in an eBook edition at The paperback version will be available soon on Amazon and from other booksellers.

Greenwald and Gerke help a range of real estate buyers and sellers in the greater San Diego County area, but they specialize in assisting seniors and their families through the sale of a home. They coordinate all aspects related to their clients’ home sales, working with professional advisors such as professional private fiduciaries, trust and estate attorneys, financial advisors, accountants, and others. They are both frequent speakers on topics relating to senior housing transitions and are hosts for the Senior Stay or Go (TM) TV show.

For more information about Ron Greenwald and Patti Gerke, visit


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