FOR IMMEDIATE RELEASE:
San Diego, CA – July 14, 2016: RSI Roofing
RSI Roofing of San Diego, California, has received the most prestigious contractor award GAF has to offer: The GAF President’s Club Award. This highly coveted award recognizes RSI Roofing as one of the “elite of the elite” among commercial roofing contractors in the United States.
GAF is North America’s largest roofing manufacturer, and only GAF Master Select(TM) Contractors can compete for its commercial President’s Club Award. To qualify for this award, a commercial roofing contractor must demonstrate an exceptional level of excellence in their business, especially in the areas of Installation Excellence, Property Owner Protection, and Installer Training.
RSI Roofing has been a GAF Master Select(TM) Contractor since 2006. To become a Master Select(TM) Contractor–a status that less than 1% of roofing contractors nationwide have achieved–a candidate must demonstrate proper licensing and adequate insurance, have a proven reputation, and show commitment to ongoing professional training.
“Professionalism and communication.” Those are what separate RSI Roofing from its competitors, according to president David Susi. “It starts with ethics and honesty. We do what we say we’re going to do. We show up on time, bringing well-trained personnel to the job–every manager and foreman is a long-time employee. A bunch of employees have been here for 12 to 17 years, several for 17 to 20 years, and a few have been with us for our entire existence. We constantly train and up-train and promote from within. So we’ve maintained a very stable workforce over our history.”
RSI has established a recognizable brand in its market area. “People know us from referrals and other happy customers,” states Susi. “There’s a lot of repeat business; some customers have been with us since day one. Most of our customers are property managers who maintain relationships with vendors–and their relationship with this roofing vendor is second to none!” Adds James Adams, vice president of sales and marketing: “We don’t do any cold calling. Our customers refer us to their peers in the industry, so we get leads from them.”
With the experience and the talent to withstand years of recession and continuing drought, RSI has stayed vibrant and strong. “Even struggling through those factors, we managed to hit more than $11 million in sales in 2014,” says Susi. “It says a lot that we’ve maintained a healthy company, thanks to a backbone of both good customers and employees.” The company continues to expand into new services. “We’d like to expand our residential and solar divisions, and we partnered with GAF’s solar program. There’s a lot of customer interest in solar, and they like the idea of a single source–for construction and for financing–for a new roof and a new solar system.”
The company makes it a point to constantly give back to the community, recently rehabilitating a local Little League building and having done past work for indigents, senior citizens, and community centers. “We’ve also done some pro bono work across the border,” explains Susi. “We went down to Mexicali, Mexico, and reroofed an elementary school. We’ve also worked for Project Mercy in another area of Mexico, where we went there, built a home for a person, and put a roof on it.”
With its in-house safety manager and dedicated maintenance division complementing its roofing business, RSI has found the right formula for continued success going forward. “Something like 70% of our business is repeat or referral,” concludes Susi, “so we’re doing the right things. Customers get the products and the service that they expect. We know what to do, and we do it right every time!”
About RSI Roofing
Providing roofing, reroofing, maintenance, repair, and emergency leak services in the San Diego County area, RSI Roofing continues to lead, based on its core principles of knowledge, ethics, innovation, and communication. Founded in 1993, RSI Roofing has been ranked the #1 roofing contractor in San Diego since 2010 by Roofing Contractor magazine.
8285 Buckhorn St.
San Diego, CA 92111
YouTube channel: https://www.youtube.com/channel/UCHubzYFWt3xPEew1P2IzrUw
Founded in 1886, GAF is the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple. GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles, which then evolved with the introduction of the GAF Lifetime Roofing System by extending the Lifetime coverage beyond just the roofing shingles. For more about GAF, visit http://www.gaf.com