Cha (the coach) and Rughani (the wordsmith) are the brains behind Shot of Copy and its new program – the Coach Authority Machine – that supports entrepreneurial business growth. The program helps coaches improve their mindset, lead generation, and sales as well as offers tactical tools to help improve branding and expand digital and social reach to attract a higher caliber of clients.

The Coach Authority Machine offers participating coaches:

• A 60-minute webinar
• E-book
• Blogs and blog headers
• FAQs
• Social media calendar
• Copywriting guidance

The creators of the Coach Authority Machine are well versed in their respective subject areas. Cha has helped dozens of clients in personal development and now uses that expertise, along with her corporate and sales experience, to mentor coaches toward breakthroughs that allow them to take their businesses to the next level. Rughani has more than 15 years of professional writing experience and is a certified master practitioner of neuro-linguistic programming and certified hypnotherapist.

 “The coaching industry is a billion-dollar industry, yet we hear time and again – from even the very best in their field – that they often have trouble attracting clients,” said Cha. “The Coach Authority Machine teaches coaches how to get leads and then turn those into sales.”

“Through the Machine, we are making sure that these talented coaches can get past limiting mindsets so they can transform the lives of as many people as possible,” added Rughani. “Then we help them raise their visibility by giving them communications tools that are proven effective.” 

For more information on the program, how to participate and its creators, go to juliacha.com or shotofcopy.com.