Special “Finds…” is a marketing and advertising agency for selling unique properties. The firm has been retained to market a one-of-a-kind estate in the US Virgin Islands. As part of their evaluation process, Special “Finds…” made an onsite property visit to determine the most likely buyer and the necessary components of a marketing program. Due to the price of approximately $10 Million and size (10, 500 sq. feet), a custom global marketing campaign has been developed to reach the narrow buyer market for this home.
The onsite visit determined that the most likely buyer would meet the following criteria
- A buyer who requires privacy and security – a celebrity or CEO
- A buyer with the financial capacity to purchase in this price range
- A buyer who will value and recognize the quality of the construction that was built to withstand hurricanes and the security of this gated estate
- A buyer whose lifestyle includes entertaining
Special “Finds…” authored one of their signature “Property Stories” to address the marketing challenges. The property story is written in the “voice” of the home and segments of the story are quoted below.
“I am the hidden jewel of Magens Bay. Few have ever seen me. Secreted away behind tall gates, I am a stunning beauty. I AM ESTATE SHERPENJEWEL.
“I am a contradiction of incredible beauty juxtaposed against meticulous engineering. My design is fluid and open, yet I was built to withstand the strongest winds. I have the infrastructure to last a lifetime. My privacy and security will always be maintained as I am protected on three sides by hundreds of acres of Conservancy land.
“I am designed for comfort and entertaining. I have hosted dignitaries, celebrities, and parties of 300. Making the most of my 10,500 square feet, enormous glass doors, facing east, west, and north, disappear into the walls allowing my interior to transform into an open veranda extending to layers of covered and open porches, triple cascading ponds, infinity pool, and the brilliant blue sky reflected in Magens Bay.”
The Special “Finds…” marketing campaign will include simultaneous full-page ads in digital editions of the New York Times, the Wall Street Journal, Robb Report, the Dupont Registry, and Mansion Global.
Brenda Thompson, Special “Finds…” Founder, President, and CEO, was the Director of Marketing at the New York Stock Exchange before entering the real estate industry in 1991. She founded Special “Finds…” in 1995 and has focused exclusively on marketing unique properties with a creative approach since she founded the firm.
Special “Finds…” is a professional marketing and advertising agency for selling unique properties. Headquartered in North Carolina, Special “Finds…” develops and executes marketing and advertising campaigns for unusual properties throughout the United States and around the world. The agency is also a licensed real estate firm in North Carolina and Pennsylvania and represents buyers and sellers with their unique property transactions in those states. For more information, visit http://SpecialFinds.com.