Entrepreneur and Educator, Tamara “Tami” Patzer was selected to open an authority media agency in Englewood, Florida, that will focus on serving the Southwest Florida market.
Patzer’s agency, Blue Ocean Authority Agency will help entrepreneurs position themselves as an authority in their market using different forms of media.
“I’m honored and excited to start this new adventure in beautiful Southwest Florida,” said Patzer. “If you have ever heard the term ‘blue ocean,’ you understand that Blue Ocean Authority means you can stand out in the sea of competition.”
“I am thrilled to be able to help innovators and trendsetters get the exposure they deserve. Not only can I help people with authority exposure in the national media such as ABC, NBC, Fox, and CBS. As a host at Business Innovator Radio, I can help them get immediate exposure to thousands of listeners who are excited to hear about innovative ideas and personal stories.” Patzer also reports for CNN online and is the host of My Reinvention Journey radio show focusing on personal development and reinvention.
Times are changing and to attract attention to a brand, a business owner needs to not only promote their business, but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people.
Authority marketing tactics are gaining mainstream appeal, and businesses leaders are talking about it.
John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It doesn’t matter how big or little an audience you might command, it’s all about the right people believing in your point of view or way of doing business. ”
A story on Fox News stated, “The simple truth is, if you aren’t deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Daniel Newman, a contributor for Forbes Magazine wrote in a June article, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.
The demand for authority marketing and position services is growing due to the recent media coverage, and Blue Ocean Authority Agency will service that need.
“I have a special place in my heart for Southwest Florida business people. I have been serving the area for years and have taught many business people how to use social media for business via Florida Gulf Coast University Continuing Education online courses, SBA and SBDC workshops and area Lunch and Learns.
For more information on Tamara “Tami” Patzer and the Blue Ocean Authority Agency, please visit http://www.blueoceanauthority.com or call 941-421-6563.