The book, published in January, is a step-by-step guide to help small, local businesses market themselves more effectively. It was written specifically to help small business owners such as real estate agents, dentists, restaurant owners and others find more local customers, Bucklin said.
“Marketing doesn’t have to be complicated in order to be effective,” he said. “What I do in the book is lay out, step-by-step and chapter-by-chapter, how small business owners can develop and implement a marketing plan that grows their business. That message has really resonated with people, and I’m grateful that people are buying the book to learn how to better market their business.”
“The Next Practical Step” covers how business owners can get their website to the top of relevant search engine results and how to find local customers who are searching online for the products or services the business offers. It also shows how business owners can convince prospects that their business is clearly better than the competition, and how to turn local leads into paying customers using video, search engine optimization and social media.
“Many business owners make the mistake of thinking that online marketing is only for businesses that sell products over the Internet,” Bucklin said. “In reality, local businesses can use the Internet to generate leads, and even get targeted leads who are ready to buy their product or service.”
In addition to the book, Bucklin offers tips and information about online marketing at www.nextpracticalstep.com.
Bucklin is a marketing consultant who has appeared on CNN, CBS, ABC, NBC and FOX. More information about his work is available at www.tavisbucklin.com.
“The Next Practical Step: Online Marketing for Your Offline Business” is available from Amazon. More information about the book is available at www.amazon.com/Next-Practical-Step-Marketing-Business-ebook/dp/B01ATVUFI6.