Training Camp with Adam Marburger: The Black Belt Road to Success, a forthcoming leadership anthology, features eight top experts in the automotive finance and insurance (F&I) industry and debuted as a #1 Hot New Release in the Automotive & Transportation category on Amazon. Drawing from Marburger’s experience as founder of Ascent Dealer Services and host of Training Camp with Adam Marburger, the book applies leadership principles inspired by Brazilian Jiu-Jitsu to dealership operations, team development, and sales strategy.
Kyle Watson, UFC veteran and Brazilian Jiu-Jitsu black belt, highlights the value of continuous learning and mentorship. “I’m a white belt for life. That mindset keeps me hungry and humble,” Watson says, describing how he coaches automotive leaders and mentors the next generation through Watson Martial Arts in St. Louis.
Glenn Lundy, founder of the 800% Elite Automotive Club, emphasizes operational consistency: “Discipline isn’t punishment. It’s freedom,” Lundy notes, explaining the importance of processes that sustain long-term dealership performance.
Danelle Delgado, author of the chapter The Velvet Hammer, reflects on leadership in a male-dominated industry. “The auto industry didn’t just accept me—it matched me,” Delgado says, describing her strategies for executive coaching and team alignment within F&I environments.
Amy Hitch shares her expertise in analytics and performance optimization. “Data doesn’t lie; structure your decisions around what the numbers show,” she says, demonstrating how dealerships can leverage insights to improve efficiency and results.
Chris Saraceno discusses prioritization and resilience. “Balance your priorities or the business will balance them for you,” he observes, showing how focused leadership drives teams toward measurable success.
Chris Martinez provides insight into transforming underperforming teams. “The biggest shifts in my life came right after the biggest hits,” Martinez says, highlighting strategies for coaching teams to overcome challenges and achieve improvement.
Joe St. John shares lessons on customer engagement. “You can’t force the customer; you guide them through the process,” he notes, emphasizing effective sales techniques and client-centered service.
Jeremy Soileau underscores the importance of talent development and retention. “Invest in your people, and they will invest back in the business,” Soileau explains, emphasizing leadership pipelines, employee engagement, and sustainable team growth.
All contributors support Riverbend Rescue, assisting families in the St. Louis and Riverbend region, reflecting the anthology’s focus on community impact alongside professional development.
The book demonstrates Marburger’s philosophy that preparation, discipline, and mentorship are the foundations of leadership success. Executives and team leaders are offered actionable strategies for building resilient teams, optimizing F&I operations, and cultivating leadership talent.
About Adam Marburger
Adam Marburger is founder of Ascent Dealer Services and host of Training Camp with Adam Marburger, coaching dealership leaders and F&I teams nationwide. He combines martial arts-inspired leadership with actionable business strategies to improve culture and operational results.
About the Book
Training Camp with Adam Marburger: The Black Belt Road to Success is a leadership anthology featuring eight top F&I professionals. Pre-orders are available through Amazon, and the book provides practical guidance for executives seeking to elevate team performance, leadership, and business results.