Mortgage Banker Vinnie Apostolico co-authored the new release, “Mortgage Storm, Making It Rain by Mastering Your Craft,” with fifteen other top mortgage producers and coaches across the United States. The book reached and remained at Number 1 for the Mortgage Category on Amazon all throughout the week of November 21.
Mortgage origination can be one of the most rewarding careers among the entire real estate industry and even among all sales fields. Income is generally commission-based and the earning potential is only limited by individual performance. The challenge is that there is not much in the way of formal training available to learn how to master the business. In “Mortgage Storm,” Apostolico and fifteen other top producers and mortgage coaches provide million dollar insights and tips to success in this business. The authors provide a “peek behind the curtain” to see how they have built their businesses and have generated over $20 billion combined in residential mortgage originations.
Apostolico commented on a point he made in the book, “I’ve noticed that most loan officers work hard to get prospects and turn them into customers, but after the closing, the relationship is over. They move on and reinvest to get the next prospect.” He continued, “I suggest a different policy; turn your clients into customers for life. If you’ve done a great job, your customers will already know, like, and trust you, so you should be in a position to get their business for refinancing or future home purchases and for referrals as well. Of course this takes dedication to staying in contact with your customers over the long term.”
In his chapter, Apostolico shares and explains several key factors for success in the mortgage industry, including:
- Using all five pillars of mortgage business sources
- Blocking out time for lead generation before handling other regular work
- Using evidence of success to generate more business
- Knowing your baseline metrics and goals and measuring results
- Developing a client loyalty ladder
“Mortgage Storm, Making It Rain by Mastering Your Craft,” is available on Amazon.com in a Kindle version at http://Amazon.com/dp/B01N53D5G0. The paperback version will be released soon.
With twenty-three years experience in the mortgage industry, Vinnie Apostolico is the Branch Manager for McLean Mortgage in Fairfax, Virginia. He originates mortgages in the metropolitan Washington DC area (Virginia, Maryland and DC). He has built his business upon referrals and it is his desire to become the Lender for Life for each of his clients on the road to achieving financial, security, and community aspirations.
For more information about Vinnie Apostolico, visit
http://www.McLeanMortgageDoctor.com