In response to online business review sites’ rapidly increasing presence, Your Marketing Crew founder Barry Craft announces beta testing of new reputation marketing platform.
A study shows 92% of consumers now read online reviews for local businesses. This reputation marketing platform intends to help businesses know what others are saying about them, and what consumers are seeing when they look them up.
With a Local Consumer Review Survey published by BrightLocal stating that 97% of consumers now read online reviews for local businesses, Your Marketing Crew founder Barry Craft is addressing the need for companies to proactively manage and market their brand reputation and online presence.
“We are currently beta testing a new platform that allows any organization to instantly check over 30 online directories and see how their company appears to potential customers,” says Craft, founder, and CEO of Your Marketing Crew. “They can verify their company name, address, and phone number on the various platforms and also see the total number of reviews, most recent reviews, and bad reviews about their company, as well as an overall visibility grade and reputation grade.”
Craft adds, “We believe in staying ahead of the curve to provide our clients with new, innovative approaches to marketing that they may have never considered before. We believe that by doing what most are not doing, we and our clients can stand out from the crowd.”
Yelp CEO Jeremy Stoppelman says that “Maintaining the trust of the consumer is critical to our business. We live and breathe only one thing, which is wanting to connect consumers with great local businesses.” When businesses recognize these industry leaders’ platforms and work with knowledge of them to cater to consumer needs, they have no need to fear these new technology and information avenues. They can, in fact, embrace them and use them ethically to their own advantage.
“The online reputation of any business is the greatest single factor that can influence the visibility, reach, and ultimately the bottom line profits,” says Craft. “The main focus of our business is reputation marketing. We help small businesses develop a five-star reputation online and then market that reputation to get more customers. Many companies have told us they were unaware of the inconsistencies of their business listings and what was being said about them online.”
Having access to all of this information in one, easy-to-use solution platform, proves to be invaluable to businesses that recognize just how vital this area is.
As online reviews and referencing them for a standard become ubiquitous, if they aren’t already, companies may be at a loss on how to thoroughly keep an eye on all the ways in which their brand is being accessed. “Without a doubt, the biggest flaw in addressing those concerns is that most organizations do not have a sufficient system or process in place to monitor those reviews on a daily basis so they can be promptly addressed,” says Craft.
Craft and his company are well positioned to lead these efforts, utilizing the platform combined with other strategic services they provide. In addition to being founder and CEO of Your Marketing Crew, Craft has been providing internet marketing services since 1998.
Businesses can get their free in-depth reputation analysis and see their online reputation score by visiting www.YourMarketingCrew.com. For more information call 727-210-5046.