Olalah Njenga, CEO of YellowWood Group, launches Grow & Win, a set of digital planning tools that support “purposeful planning” to help business owners identify, capture and act on mission critical business goals.
According to Bloomberg, 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. Only 33% survive to celebrate ten years in business. The underlying reasons for small business failure include
– Inexperience (planning, management, utilization)
– Undercapitalization (lack of access to funding sources)
– Landscape (lack of sales, not competitive, location)
These startling statistics strongly indicate the need for purposeful planning for success. In fact, 79% of small business owners attribute measurable financial improvement and marked business success to “purposeful planning.”
The mission and goal of the Grow & Win System is to solve this critical challenge. The system is a set of digital planning tools to help business owners and leaders develop integrated plans (a strategic plan, a sales plan and a marketing plan) at a self-directed pace.
“As a small business owner myself, I fully understand the challenges that stem from figuring out how best to grow and succeed. Having strong connections with business owners and business leaders and witnessing first hand their frustration and overwhelm with this critical component of their business is one of the key reasons I created the Grow & Win System. Until now there has not been a simple way to capture their dreams and goals on paper that shortens the learning curve and accelerates this process,” Njenga explains.
The Grow & Win System includes the three critical plans business owners and business leaders need to achieve results, with easy-to-use planning worksheets and templates that allow business owners and leaders to complete plans in days, not months.
Following three rounds of beta-group testing that identified ways to make the product even more robust and easy to use and a soft launch in January, the product is now available for purchase. The Grow & Win product line includes four editions: Small Business, Small Business in Spanish, Non-profit and Start-ups.
Detailed information about this new product is available online here, with a preview of the Grow & Win process and components provided on this page.
About the Grow & Win System
The Grow & Win product is a set of digital planning tools to support “purposeful planning” and to help business owners and leaders develop integrated plans (a strategic plan, a sales plan and a marketing plan) at a self-directed pace. This strategy-based framework that helps business owners and business leaders identify, capture, and act on mission critical business objectives and goals with ease and confidence.
About Olalah Njenga, Grow & Win System Developer
Olalah Njenga is an award-winning strategist whose consulting and strategy development company helps business owners and business leaders drive better business results faster. She travels the country to present, train and share her unique perspective about strategy, modern marketing and leadership. Her career highlights include having the distinction of being a Forbes Braintrust® Member and a featured small business expert for the Washington Post. She is also a resource for major media outlets like the The New York Times, the BBC, NPR, Marketplace, Fox News, and local affiliates for ABC, NBC, and CBS.
Njenga has two appointments by the governor of North Carolina, both focused on representing the needs of North Carolina small business owners. She holds the small business seat on the Governor’s Advisory Council for Small & Historically Underutilized Businesses and has been appointed as Chair of the Small Business Needs & Assessments Committee. Njenga also holds the small business seat on the NCWorks Commission, which recommends policies and strategies that enable the state’s workforce and businesses to compete in the global economy. She serves as the Chair of the Strategic Planning Committee.
To learn more about the Grow & Win System, visit Grow & Win.
Company Name: YellowWood Group LLC
Contact Person: Olalah Njenga
Country: United States