Founder of New York based Pinpoint Digital, Valerie DuVall,is featured in the new book, “The Authority Mindset.” The book recently reached three Amazon Top Ten Best Seller lists and is currently available in the Amazon Kindle bookstore.

This triple best-selling book reached the #1 spot in the ‘Professional Development’ category, the #2 slot in the ‘E-Commerce’ category, and the #4 slot in the ‘Web Marketing’ category on Wednesday August 13, 2014.

The book was compiled from conversations, mastermind sessions and the experience of top marketing consultants around the world on the specific and powerful topic of Authority Positioning. Each contributing author has spent years helping entrepreneurs, business owners and professionals, not just with marketing tactics, but with developing “The Authority Mindset” that is required to gain the expert recognition from prospects, customers and even national media.

Like many successful business owners, DuVall has taken on and excelled at different ventures in the search for that one magical opportunity that fuels the entrepreneur’s spirit. She found that in Marketing and Advertising. And just like so many entrepreneurial success stories, it wasn’t the target she had in her sights when she started out.

DuVall started her career as an intern with the bond market division of a large Wall Street firm. Even though she was quickly gaining financial success, she realized there was something missing. She decided not to waste time doing something she didn’t love.

DuVall made the decision to turn her back on the Wall Street paycheck to follow her passion for interior design and started Valerie DuVall Interiors. Generating leads and building a customer base was her first priority and she knew the Internet was the place she needed to be found.

By teaching herself how to get her design business online, DuVall discovered what would become a much deeper passion… the world of Internet Marketing. She understood that even though online traffic was important, it was really where the marketing part begins.

“SEO, paid traffic, guest blogging, guest podcasting: all these things are important. You need to get out there. You need traffic. But once people come to your website, that’s when the magic happens. You need to be the one they choose. And to do that, you’ve got to show that you are an authority. You’ve got to be the one where they say, ‘Yes, this is the person that can help me’,” DuVall says.

This was her true passion, that one magic opportunity that fuels the entrepreneur’s spirit. DuVall knew what she had to do and founded Pinpoint Digital in 2008. Since then, she has been helping local and national companies to “pinpoint” their perfect online strategy, and that goes way beyond SEO and just getting a website found online.

Pinpoint focuses on getting their clients new customers and increasing the ROI for current prospects and customers. DuVall says, “What I can offer to a company, entrepreneur or coach is my perspective. I look at a client’s business from high above and find the holes. Whether the issue is SEO or promotion, if they’re not getting traffic — in the end, it is all about being the one potential customers choose.”

To learn more about Valerie DuVall visit her LinkedIn at: https://www.linkedin.com/pub/valerie-DuVall/11/858/6ab.

For more information about her company Pinpoint Digital visit: http://pinpointdigitalsolutions.com/.

“The Authority Mindset” is available in the Amazon Bookstore at http://www.amazon.com/Authority-Mindset-Principles-Establishing-Yourself-ebook/dp/B00MK9NBKU/