Alison Kendrick, C5 Insight Director of Marketing, to Chair Internal Communications for a Dispersed Workforce Conference in Chicago

Published on March 20, 2018

C5 Insight’s Alison Kendrick has been selected to chair the Internal Communications for a Dispersed Workforce conference scheduled for April 10-12, 2018 in Chicago. She will also be a presenter at the conference.

Alison Kendrick, C5 Insight Director of Marketing, will be chairing the Internal Communications for a Dispersed Workforce conference in Chicago. Advanced Learning Institute is organizing the conference that will be held April 10-12, 2018 at the Hilton Chicago/Magnificent Mile Suites in Chicago, Illinois. The conference will focus on learning from leading organizations that will share communications challenges and success stories when dealing with a dispersed workforce, including non-desk, front-line and off-line staff. Tricia Desso-Cox , C5 Insight Managing Director, will also be one of the presenters at the conference.

In addition to chairing the event, Kendrick will be presenting the session, “5 Megatrends to Create a Successful Employee-Centric Digital Workplace.” She will discuss how the results of digital transformation are often more negative than positive. Intranets can make it easier to collaborate and find information, but success requires people-centric planning and processes. Attendees will learn the 5 megatrends that shape success – or failure – and how these trends can be applied to their organizations, including how to:

  • Implement 10 practical tips that can be applied to immediately improve an organization’s digital workplace strategy
  • Engage and inform employees through the digital workplace
  • Communicate more effectively based on employee personas
  • Improve search capabilities resulting in improved productivity

Kendrick said, “Workforces today are increasingly dispersed. With field sales teams, work from home options, and increasingly globalized companies, organizations are losing their ability to collaborate. I’m looking forward to sharing the successes of organizations that have learned how to improve communications across their distributed workforces.”

Alison Kendrick, Marketing Director of C5 Insight, launched her career in sales and account management before transitioning to marketing. She has spent more than a decade serving sales teams by turning strategies into tactical marketing programs and content for Mood Media (formerly Muzak) and Bank of America Merchant Services, in addition to her work at C5 Insight. Her areas of expertise include marketing automation platforms, social media, email campaigns, sales process design, website content and lead generation.

C5 Insight, based on the campus of the University of North Carolina at Charlotte, was founded in 2002 and is a leader in delivering customer engagement and employee collaboration projects. The company has consulted with hundreds of companies around the world in a broad range of industries. The firm has twice been named to the Inc. 5000 list of fastest growing companies. For more information about Alison Kendrick and C5 Insight, visit

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