Frey Construction & Home Improvement Receives GAF’s Prestigious 2018 President’s Club Award

Published on May 16, 2018

Frey Construction of Prairie du Sac, WI, has received GAF’s 2018 President’s Club Award. A GAF Master Elite(R) contractor since 2008, it has a reputation for excellence, with consistent reliability, integrity, and commitment to quality.


Prairie du Sac, WI – May 16, 2018: Frey Construction & Home Improvement, LLC

Frey Construction & Home Improvement, LLC, of Prairie du Sac, Wisconsin, has received the most prestigious contractor award GAF offers: The GAF President’s Club Award. This highly coveted award recognizes Frey Construction & Home Improvement as one of the “elite of the elite” residential roofing contractors in the United States.

GAF is North America’s largest roofing manufacturer, and only GAF Master Elite(R) Contractors can compete for its residential President’s Club Award. To qualify for this award, a residential roofing contractor must meet specific criteria in at least one out of three different pathways:

• Performance pathway – where contractors focus on giving their property owners the best possible service, quality, and protection
• Reliability pathway – where the contractor has a long history of offering their customers the best quality and protection
• Service pathway – where contractors consistently offer their customers the best protection available in the marketplace.

Frey Construction & Home Improvement has been a GAF Master Elite(R) Contractor since 2008. To become a Master Elite(R) Contractor–a status that less than 2% of roofing contractors nationwide are able to achieve–a candidate must demonstrate proper licensing, maintain insurance (in states that require it), have a proven reputation, and show commitment to ongoing professional training.

“We value our certified contractors for raising the industry standard year after year by installing the best roofing products and systems. Our President’s Club award recognizes only those contractors who have distinguished themselves by the highest standards of excellence, customer satisfaction, and dependability,” says Jim Slauson, GAF’s VP of Certified Program & Services.

A roofer consistently offering quality work would be deemed a good contractor. If that roofer actually invents the impossible, one might call it Frey Construction. According to owner Scott Frey, his company doesn’t sit around waiting for solutions to happen. “With the weather we have in Wisconsin, there are certain products and installations that just don’t work. If we can’t find an existing process to deal with these situations, we develop our own. After fixing so many roofs over the last 20 years, we know what works and what doesn’t. For example, we frequently see wood rot along the fascia boards and the bottom edges of roofs. It’s because of our winter weather–gutters freeze and back up onto the roof, creating a mini ice dam at the drip edge.”

“About 10 years ago, I got fed up,” continues Frey, “so we created the Absolute Gutter. It’s one and a quarter inches higher in the back than in the front, allowing water to evacuate over the front when the gutter’s clogged or frozen. It protects the fascia edge and roof edge from rotting.”

When not engineering new roofing solutions, Frey Construction is hard at work pleasing customers. “What differentiates us from other contractors,” states Frey, “is our 15-year workmanship warranty. It’s unheard-of in our area. Most contractors have a one-, two-, or three-year warranty–or none at all. Essentially, we’re taking the risk of a customer doing business with us–and then following up with free yearly inspections of our work.”

“We do one-on-one consultations with customers,” says Frey, “to provide good, better, and best options, whether it’s for roofing, siding, windows, or gutters. If it’s a roofing job, we back it up with the best possible warranty in the industry–that’s where GAF’s Golden Pledge comes in.”

Customers aren’t the only ones who benefit from Frey Construction’s professionalism. “We work with Habitat for Humanity and other organization to provide low- or no-cost roofing to people who can’t afford it,” says Frey. “We’re recognized by our local Chamber of Commerce, we have an A+ rating from the Better Business Bureau, and we’ve won many awards. Customers can be assured of our reputation.”

Going forward, the company will continue helping customers with their planned remodeling projects. “We want customers to think of us when they think ‘home improvement,'” concludes Frey. “We have the best warranties and reputation, and almost 70% of our business is repeat and referral. You can only achieve that if you ‘wow’ every customer on a consistent basis. When you provide such high value to people, it’s a no-brainer.”

About Frey Construction & Home Improvement

In business since 1995, Frey Construction is proud of its reputation for excellence. Consistent reliability, integrity, and commitment to quality have helped the company build a loyal base of customers. Frey Construction offers a host of home remodeling options, including roofing, siding, gutters, windows, kitchens/baths, decks, and additions.

Frey Construction & Home Improvement
530 Park Avenue
Prairie du Sac, WI 53578
(608) 643-7914
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About GAF:

Founded in 1886, GAF is the leading roofing and waterproofing manufacturer in North America. As a member of the Standard Industries family of companies, GAF is part of the largest roofing and waterproofing business in the world. The company’s products include a comprehensive portfolio of roofing and waterproofing solutions for residential and commercial properties as well as for civil engineering applications. The full GAF portfolio of solutions is supported by an extensive national network of factory-certified contractors. GAF continues to be the leader in quality and offers comprehensive warranty protection on its products and systems. The company’s success is driven by a commitment to empowering its people to deliver advanced quality and purposeful innovation. For more information about GAF, visit

Company Name: Frey Construction & Home Improvement
Contact Person: Dayna Hannah
Phone: (608) 643-7914
Country: US