Entrepreneur, Jerica Glasper, was selected to open an authority media agency in Dallas that will focus on serving the alternative health and wellness industry.
Glasper‘s agency, Expert Status Media & Marketing Agency, will help entrepreneurs position themselves as an authority in their market using different forms of media.
“I’m honored and excited to be offering media, marketing and PR solutions to individuals and local small business owners in a way that quickly catapults their credibility and authority as a trusted expert in their field.,” said Glasper.
Times are changing and to attract attention to a brand, a business owner needs to not only promote their business but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people. Authority branding and positioning tactics are gaining mainstream appeal, and businesses leaders are talking about it.
John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It does not matter how big or little an audience you might command, it is all about the right people believing in your point of view or way of doing business.”
A story on Fox News stated, “The simple truth is, if you are not deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you are asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Daniel Newman, a contributor for Forbes Magazine wrote, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.”
The demand for authority branding and positioning services is growing due to the recent media coverage, and Expert Status Media & Marketing Agency will service that need.
Glasper said, “Everyone should begin the process of building a powerful personal brand. Authority marketing puts you in the driver seat and on an easy road to more leads, clients and sales. Our agency helps you become sought after, instead of constantly doing the seeking.”
For more information on Jerica Glasper and the Expert Status Media & Marketing Agency please visit https://www.linkedin.com/in/expertstatusmedia/.