On a recent episode of Compassionate Capitalist Show with Karen Rands, Neil Howe, Author of The Trust Factor – Unlocking The Power Of Your Subconscious Mind To Create Authority, Credibility, & Trust, discussed How to Gain Influence with Your Target Market for Massive Business Success.

According to Howe, The major thinking part of human activity (over 90%) including emotion, takes place in the subconscious area of the brain that is below the levels of controlled awareness.

Howe, said “It’s all about creating authority positioning in your market to be seen as a leader and expert. You do that by increasing your authority, credibility and trust with the help of established, reputable authority media platforms.”.

When host Karen Rands asked, “Who can use these authority positioning techniques?” Howe answered, “These techniques are open to anyone who is willing and able to help people get what they want. In fact, these actions are so powerful anyone can come in and dominate a local market in as little as 90 days using the power of the media and marketing their authority.”.

During the Interview Howe shared What is the one thing that can destroy your authority, credibility, and trust?, explaining, “The one thing that destroys your authority quickly is a lack of integrity. Studies show that businesses owners who operate with a high level of integrity produce a multi-year return rate higher (9.4%) than those that were less honest and good (1.6%). So, integrity ultimately affects the bottom line. In fact, Warren Buffet said, “Look for three things in an effective leader: intelligence, energy, and integrity. If they don’t have the last one, don’t even bother.”.

Neil Howe is a best selling author and media strategist. He is considered the authority on authority and helps local businesses, entrepreneurs and professionals build a foundation of authority, credibility, and trust to turn prospects into clients.

The interview concluded with Howe saying “The concepts in The Trust Factor allow anyone to capture the attention of their market and be considered the trusted authority when they ACT on building the foundation of Authority, Credibility & Trust. But, the key is to act. This kind of positioning rarely just happens. It is the product of careful planning, marketing, and positioning.”.

To listen to the full interview on Compassionate Capitalist Show, visit http://www.blogtalkradio.com/karen-rands/2018/04/10/how-to-gain-influence-with-your-target-market-for-massive-business-success.

To learn more about Neil Howe, please visit http://TheTrustFactorBook.com.