Within a month of launching “Attract Better Patients: How To Position Yourself As The Go-To Dentist For Higher Value Cases”, digital marketing visionary Barak Granot’s book became an international bestseller. A guide to helping dentists market their practices more effectively, his book combines a commonsense approach to with the most progressive digital marketing trends.
“Attract Better Patients” was tailor-made for dental professionals who want to learn critical techniques to attracting better patients to their practices. This book teaches dentists how to identify different patient demographics in order to best determine which patients would best complement the strengths and services of the practice. Once the ideal patient is identified, Mr. Granot then provides practical steps to market directly to that demographic.
“I am honored that this book has received such praise so quickly after its release,” Granot said. “I sincerely hope that my book helps solo dental practices grow and thrive by using my techniques.”
The founder of DentoMetrix, one of the leading dental marketing firms in the US, Barak Granot was credited on Fox News as “changing the face of dental marketing.” Mr. Granot has been a contributing journalist for Small Business Trendsetters Magazine, Business Innovators Magazine, and Newswire and has also been featured on FOX, NBC, CBS, ABC, USA Today and CNN.
Released in June 2016, “Attract Better Patients” answers questions such as: “What changes over the past years have rendered current marketing practices obsolete? What factor allows certain brands to be priced as much as three times higher than competing brands? How can I capitalize on social proof to get better patients? How can I gain an advantage in the way perspective patients view my online listing?”
“As the need for dentists grows, so does the competition between dental practices,” Mr. Granot commented. “I want to teach dentists how they can easily draw in their ideal patient type. When they care able to do this, dentists will be able to maximize their time in the office while reducing the hours they have to work.”
“Attract Better Patients” became a #1 Bestseller on Amazon in the United States, Canada and the UK. It can be found in the categories of Public Relations, Marketing & Sales, Medical Books, Advertising, and Business Management alongside books such as “Influence,” “Rich Dad, Poor Dad,” “The Miracle Morning” and “Pitch Anything.”
About Barak Granot:
Barak Granot lives in Los Angeles with his wife and three children. Born in Jerusalem, Israel, he emigrated to the U.S. in 2007, establishing successful businesses in California and Florida. The digital marketing visionary graduated summa cum laude with a degree in Computer Science and has more than a decade of experience in business consulting, specializing in small and medium companies with high-growth potential. Mr. Granot developed the Predictable Patients Technology, a unique marketing process that produces exceptional results. As a speaker, Barak inspires while teaching dentists multiple ways to compete in today’s marketplace.