Marketing guru, Seth Godin says: “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” This demands the implementation of a Personal and Business Branding strategy to build Authority Positioning.
In the interview Mike was asked by Lance Tamashiro: “People are thinking, ‘I’m not that important, I’m not a celebrity, I’m not these things.’ I know you mentioned media outlets and getting noticed on all of these things which you will crush your competition especially if you’re in a small niche and you get noticed by these people. How can small solo-preneurs, get on some major news outlets, major radio shows, major media blogs?”
Saunders replied: ” You must focus on a vertical and be an educator and advocate for your prospect and their success. When you share value in authoritative, and unique ways, your prospects and clients take notice and they call you the expert or the authority and you never have to.”
Being positioned as an authority helps to convert a higher percentage of prospects into sales.
Prospects come in pre-qualified. This approach to marketing a business or brand is a fresh take on the typical SEO focus. In fact, some would say that SEO should take a back seat to the new cutting-edge expert credibility building strategies.
Listen to the interview on the Marketing Huddle blog:
About Mike Saunders and Marketing Huddle:
Mike Saunders holds an MBA in Marketing and serves the small and medium-sized business market. In addition to coaching and consulting clients in his Digital Marketing Agency, Marketing Huddle, he teaches Marketing Strategy as an Adjunct Marketing Professor at several Universities.