The sooner an individual takes control of their career the faster they earn the respect and success they deserve. That’s the argument made by authority marketing expert Tavis Bucklin in a recent interview with Stephen Esketzis. Bucklin sat for the interview, which appears on Esketzis’ website. During the interview, Bucklin offers his thoughts on the relatively new, but increasingly popular idea of Authority Marketing.

 In the interview, which was recently posted on Esketzis’ website, Bucklin covers many topics related to Authority Marketing from the general to the specific. Bucklin begins the article discussing his own career and how he came to be an authority in his field, and why he feels he can help others become authorities in theirs.

Bucklin  said “The first thing I do is evaluate the person and their business. This helps me design a strategy that will work best for the individual situation. The goal is always the same, and that is to create some online real estate for them. Things like interviews or articles on blogs and news sites become real digital assets and can lead to more media like podcasts, radio and TV”.

Marketers and entrepreneurs who are interested in Authority Marketing will find the interview very interesting and incredibly helpful. Bucklin is not shy about letting the reader know how he helps others establish authority and the article is full of helpful tips that readers can put into practice immediately.

Perhaps of most value is the discussion about how interviews and articles on news sites help raise a professional profile and help to build the foundation of establishing authority. As Bucklin points out, getting noticed on blogs and websites is simply the modern day version of word-of-mouth referrals, which have been the traditional practice for developing a client base for centuries.

Bucklin wraps up the interview by addressing the mistakes that people make when using social media that hamper their effort to establish authority. He also gives his most valued piece of advice that is so simple, yet often so hard for marketer to remember and act upon.

More information about Esketzis and the entire interview with Tavis Bucklin, is available at http://www.stephenesketzis.com/interviews/insights-authority-marketing-tavis-bucklin/