Entrepreneur and local marketing expert, Robert Newhart Jr, has announced that he will be adding authority media positioning to his agency in Raleigh that will focus on serving mainly the US market.
Newhart’s agency, Raleigh Marketing Online will help entrepreneurs position themselves as an authority in their market using different forms of media with a program called 90 Days To Celebrity which promises to make participating business owners a “Best Selling Author” without having to write a book in 90 days.
“I’m honored and excited to start this new adventure by adding Authority Media positioning to our current offerings and help take our current and new clients to new levels by setting them apart from their competition. Our new program will be called 90 Days To Celebrity.” said Newhart.
The times are changing and to attract attention to a brand, a business owner needs to not only promote their business, but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people.
Authority marketing positioning is becoming more and more important, and businesses leaders are talking about it.
John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It doesn’t matter how big or little an audience you might command, it’s all about the right people believing in your point of view or way of doing business.”
One contributor on Fox News stated, “The simple truth is, if you aren’t deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Daniel Newman, a contributor for Forbes Magazine wrote in an June article, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.
The demand for authority marketing and position services is growing due to the recent media coverage, and Raleigh Marketing Online will service that need.
Newhart was quoted saying, “I have a special place in my heart for this market as a local business owner I understand the importance of not blending in and becoming a commodity but standing apart from the crowd and being positioned as the market leader. Our new authority positioning program, 90 Days To Celebrity will help all local business who participate do that.”
For more information on Robert Newhart Jr and Raleigh Marketing Online please visit http://www.RaleighMarketingOnline.com or call (984) 204-6200.