Entrepreneur, T. Allen Hanes, was selected four years ago to open an authority media agency in Houston that will focus on serving the local, national and international markets.

Hanes voted #5 by Social Media Explorer Top 10 Media Training Speakers You Need to Know, and The Authority Syndicate Group has helped entrepreneurs position themselves as an authority in their market using different forms of media.

Hanes stated, “Competition is fierce for business owners today. When someone seeks you out they want to know can you help them with their problem?  Are you a trusted advisor?  What do you do that is different than others?  We use what we call the Dave Ramsey Effect. Helping business owners with providing content to educate their prospective customers or clients, through information that is concise and easy to consume through different media resulting in trust triggers.

We love getting results for our clients such as “A few months ago I had engaged T. Allen Hanes of theauthoritysyndicategroup.com to help me get some good media coverage and brand visibility. T. Allen interviewed me and got a few featured articles published in leading business magazines. I decided and intended to use these in a strategic manner and at the right time in my sales cycle. I use this to differentiate me and my services as needed. I am excited to say that this approach has worked out great for me. I just closed a large contract in B2B space totaling $80k for my online inbound marketing services. I noticed that few members of the client’s final decision-making team were wanting to talk to more competitors, at this point I sent them a link to one of my featured write-ups T. Allen had got published as a tipping point which led to closing this sale. This demonstrated my credibility/expertise and my differentiation versus my competitors and helped close this sale.” -Andy  Alagappan, COO,  www.epromotionz.net Houston, Texas

“I’m honored and excited for this important milestone of this adventure,” said Hanes.

In the digital attention span economy marketing strategies are changing and to attract attention to a brand, a business owner needs to not only promote their business but also to promote themselves as a brand. People are moving away from liking a business and more onto liking people.

Authority marketing strategies are gaining mainstream appeal, and business leaders are talking about it.

John Jantsch, the author of bestseller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It doesn’t matter how big or little an audience you might command, it’s all about the right people believing in your point of view or way of doing business.”

A story on Fox News stated, “The simple truth is, if you aren’t deliberately, systematically, methodically or rapidly and dramatically establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”

Daniel Newman, a contributor to Forbes Magazine wrote in a June article, “Influencers may be marketing’s next golden goose, as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority”

The demand for authority marketing and positioning services is growing due to the recent media coverage, and The Authority Syndicate Group will service that need.

Hanes added, “being in the digital attention span economy where the attention span in 2005 was 12 seconds and now it’s 8 secs business owners have to capture their prospects’ attention quickly, trust triggers play a huge roll in that.  The business owner who has those trust triggers will win over their competition every time”.

Hanes also expressed, “I have a special place in my heart for helping business owners and entrepreneurs especially veteran-owned businesses be positioned as the leader in the market.”

For more information on T. Allen Hanes and the Authority Syndicate Group and how they can help you please visit www.theaurhoritysyndicategroup.com.

The Authority Syndicate Group is a Inc.com certified agency.

To get a copy of his new book go here www.theaurhoritycodebook.com