Entrepreneur Tim Chermak is featured in the new book, “The Authority Mindset.” The book recently reached three Amazon Top Ten Best Seller lists and is currently available in the Amazon Kindle bookstore.
This triple best-selling book reached the #1 spot in the ‘Professional Development’ category, the #2 slot in the ‘E-Commerce’ category, and the #4 slot in the ‘Web Marketing’ category on Wednesday August 13, 2014.
The book was compiled from conversations, mastermind sessions and the experience of top marketing consultants around the world on the specific and powerful topic of Authority Positioning. Each contributing author has spent years helping entrepreneurs, business owners and professionals, not just with marketing tactics, but with developing “The Authority Mindset” that is required to gain the expert recognition from prospects, customers and even national media.
At age 7, Chermak opened a basic retail business dealing in baseball cards. “This micro-enterprise taught me a valuable lesson early on in life: the business value of having ‘expert’ status in your niche,” says Chermak.
“At an early age I learned the importance of having expert status. Insider knowledge is both a general business asset and a marketing asset — people want to do business with experts. And there’s nothing that can get you to expert, celebrity status quicker than writing a book,” Chermak says. “If you can be the rainmaker that delivers paying customers (to your business or someone else’s business), you will never have to worry about money.”
Just as he learned in his first gig selling baseball cards to his friends, Chermak feels that the key to business is making sales from a position of authority. “The formula is simple,” he explains, “publish and promote valuable information that positions you as an authority, and then convert the leads into paying customers. And that’s really what authority marketing is all about.”
Learn more about Tim Chermak at Facebook.com/timchermak
“The Authority Mindset” is available in the Amazon Bookstore at http://www.amazon.com/Authority-Mindset-Principles-Establishing-Yourself-ebook/dp/B00MK9NBKU/