Horovitch says that this book publishing series is intended primarily as a marketing tool for business professionals looking for a leading edge over their competitors. Becoming a book author, and even more so a ‘bestselling book author’ is a coveted title in virtually any community, and an achievement that indicates you have the ability to succeed regardless of the service offered.
With The Silver Linings Storybook as a publishing service in Horovitch’s business, the focus for coauthors is on creating just one short personal story of value, and publishing it quickly – to establish a documented achievement of becoming a bestselling coauthor of the book, and having physical copies to distribute through speaking engagements and publicity.
Inspiration for a contributor’s silver linings story can come from anywhere and at anytime – most report that the idea and creation of their story came instantly while thinking about the assignment and going about their daily lives. One Volume 2 coauthor was inspired with clarity of her own silver linings story (the week after agreeing to participate), while she was on a family vacation back to a place where she had lived and gone through a challenging period of life. Another Volume 2 coauthor was inspired to contribute a story, after reading the stories shared by coauthors in the first volume; none of the coauthors are professional writers or book authors previously and that is part of the appeal for readers – how easily they read like a personal diary or modern blog post. These short stories read easily on planes, and lakeside docks, or even an everyday commute, to share professional ideas and inspiration and encouragement in a very personal and authentic way.
The next edition is already half full with coauthors who were interested in the landmark first edition but who weren’t able to make it in during the two-week interview & selection period that took place in late January 2016. Many are self-employed professionals who are recently transitioning to a new career or starting a new business focus, and participating in The Silver Linings Storybook not only aligns with their business purpose and approach, but also offers them a fast solution to establish their authority with new prospective clients. “Coauthors selected to share their story in The Silver Linings Storybook are colorful, confident business owners or professionals who know that they have a bigger message to share with the world – even if they’re unsure of exactly what that message is. I call them Emerging Authorities.” says Horovitch.
The use of storytelling is a powerful way to connect personally on an emotional level with new people, and as through history, it is an effective technique that professional speakers use to persuade their audience, and that media channels look for in their expert and consumer quotes.
Silver linings stories are founded in the proverb of “Every cloud has a silver lining.” that demonstrates we all go through challenging times in life, but the most difficult to overcome often result in a personal breakthrough that is equally as beneficial, as the battle to achieve it was difficult.
Horovitch believes everyone has silver linings stories in their own life, especially entrepreneurs. “They often become more clear after a period of time, after a situation where you’ve overcome incredible adversity, undergone a complete transformation, or witnessed a game-changing event… these are the situations that help you transform to become your best self.”
For the coauthors, Horovitch says Silver Linings Storybook presents an opportunity for them to explore the power and value of storytelling in their business, for connecting with their ideal clients – not all the people who they can broadly help, but those specific clients who they can help generate the most significant results for.
Coauthors have joined in from around the world, for the opportunity to experience becoming a successful book author, working in collaboration with an exclusive community of coauthors, each who uses the book as a tool to help promote their own business services, for publicity in media channels and professional speaking engagements.
Professional author and speaker, Mike Michalowicz says telling a compelling story is a killer technique for delivering speeches “The power of storytelling lies in the images that your audience will create in their heads as you spin your yarn. Rather than just loading folks up with information, if you tell a story, you’re making them active participants in your performance. Stories – brief relevant stories – are a powerful tool.”
To learn more about the value of storytelling in your business, join the public Facebook group Silver Linings Storybook: Gearing Up to Share Your Story With The World and connect with Debbie Horovitch to see if your story is a fit for the next volume at http://theSparkleAgency.com
The Silver Linings Storybook Volume 1 is available in both eBook and print formats on Amazon at https://www.facebook.com/groups/1668296933428180/ and local retailers and libraries (upon request).