Branding exposure and authority strategist Zaza Giroday was recently selected to open an authority media agency that will serve women entrepreneurs in the U.S. market.
Giroday’s Authority Branding Agency will help women entrepreneurs who are standing in the shadows finally get more exposure so that they can get the word out and clients can come to them easily.
Authority Branding Agency will use media exposure and authority branding strategies to increase their visibility, credibility, and recognition so that they too can become Feminine Influencers.
The intent is to stop women business owners from being best-kept secrets and help them hold their space using the power of positioning and influence marketing.
“For many talented women entrepreneurs, standing out still feels very uncomfortable. This often affects them in two ways: There is a great deal of frustration because they are not getting the word out about what they do and the message they want to share. In addition, they are missing out on business opportunities because they are not reaching the clients that most need their help,” explained Giroday.
Zaza Giroday will help women in business stand out among their competition and feel more comfortable about being visible.
“Times are changing and to attract attention, being good is not enough. Business owners need to not only promote their business but also promote themselves as a brand. This is particularly crucial for women entrepreneurs to integrate, as they are often held back by unconscious limiting beliefs which keep them in the shadows.”
Authority and influence marketing tactics are being talked about more and more in business circles and are gaining mainstream appeal. Long-established business leaders are speaking out about the power of authority positioning.
John Jantsch, author of the best-seller “Duct Tape Marketing,” said in an article for Entrepreneur magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business or individual trying to gain an edge. It doesn’t matter how big or little an audience you might command; it’s all about the right people believing in your point of view or way of doing business.”
A story on Fox News stated, “The simple truth is, if you aren’t deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Brian Horn, authority marketing expert and contributor to Entrepreneur.com, recently said, “You can no longer be a purely direct response company that just asks people to buy — there are no more ‘one-hit-wonder’ campaigns. You need to have a branding aspect to balance out your direct response efforts. The most powerful form of branding a person can do is authority branding.”
Daniel Newman, a contributor for Forbes magazine, wrote in a June article, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.”
The demand for authority marketing and positioning services is growing exponentially, and this is especially true among women entrepreneurs because the number of women-owned businesses is growing.
According to the 2015 State of Women-Owned Businesses Report, “the number of women-owned businesses grew by 74 percent between 1997 and 2015. That’s 1.5 times the national average of business growth to be exact,” and Authority Branding Agency will service that market and need.
“I have a passion and a purpose for helping women who are in business for themselves knowing from my own experience how tough and uncomfortable it can be to stand out.
It is already difficult to run a business, let alone balancing professional and personal lives.
There are many additional challenges that women in business face; one of those being a lack of exposure. We help them bridge that gap,” added Giroday.
For more information on Zaza Giroday and Authority Branding Agency, please visit www.AuthorityBrandingAgency.com or call (786) 220-4644