On a recent episode of Influencers Radio, Roger Bryan, author of the new book “The Data-Driven Marketing Agency: Leverage Data to Maximize Marketing Campaign Success” explains how he’s built multi-million dollar agencies and e-commerce businesses, as well as helped multi-BILLION dollar companies on their marketing campaigns even though, Bryan says in the interview, “I’m probably the worst marketer you will ever meet”.
Bryan, a former Marine Avionics Engineer, spent three years working with hundreds of businesses on their Modern Marketing Strategies and discovered that the most successful businesses all had one thing in common: an understanding of how to leverage data in their marketing efforts.
As the founder of Enfusen, an Artificial Intelligence Analytics Platform used by marketing agencies to optimize digital marketing campaigns for local businesses, Bryan is one of the most highly regarded minds when it comes to collecting, understanding and leveraging data for marketing success.
Roger Bryan’s new book, ‘The Data-Driven Marketing Agency: Leverage Data to Maximize Marketing Campaign Success’ outlines everything a marketing agency owner, corporate CMO, or even a college student looking for that first marketing internship needs to systematically implement a successful strategy the very first time based on CMO.com’s Five Phases of Data Driven Marketing.
- Decide and Automate
- Test and Learn
During the interview, Influencers Radio Host Jack Mize said The Data-Driven Marketing Agency, “does a really good job explaining the principles behind data-driven marketing, rather than getting complicated. Once you understand the principles you can go deeper in understanding how to put it all together.” Listen to the entire interview at http://influencersradio.com/roger-bryan/.
“The Data-Driven Marketing Agency: Leverage Data to Maximize Marketing Campaign Success” is available in Kindle and Paperback editions at https://amazon.com/dp/B06Y1R5S14
To learn more about Enfusen, The Artificial Intelligence Analytics Platform used by marketing agencies to optimize digital marketing campaigns for local businesses visit https://www.enfusen.com.